SipRadius is launching a new approach to AI content creation at BroadcastAsia with the Ferox Films platform, aggregating AI engines and over 160 creation tools into a single user interface.
SipRadius, experts in content processing and secure connectivity, is launching a new approach to AI content creation at BroadcastAsia 2026. The launch will include a presentation with Ferox Films, an aggregation platform that brings together current AI engines and more than 160 creation tools into a single, logical user interface.
Users first decide what tasks are needed for the project – avatars, voices, locations, storyboarding, action – before the platform then guides them to the most appropriate tools to achieve the desired results, using whatever inputs, including voice, that feel most comfortable.
Visibility and Control
Premium, standard or draft outputs can be selected, balancing speed with quality. It also gives users visibility into the AI hosts for each tool, helping them to make informed judgements about the commercial and sustainability aspects of the project. As an abstraction layer, it is completely agnostic to AI engines sourced from around the world, including AliBaba and DeepSeek in Asia, as well as familiar Western platforms.
In common with all SipRadius software, Ferox Films allows the user to determine where the engine and projects are managed and stored – in a private cloud or on premises. Hosting content and instructions on the user’s hardware makes it simple to control security features and address copyright issues.
Open Standards for More Options
“At SipRadius, our energies are currently focused on giving media professionals options to do what they do best,” said Sergio Ammirata, Ph.D. Chief Scientist, SipRadius. “We’ve undertaken this project alongside our SipMX initiative for media orchestration and multi-protocol interoperability. By developing our own OS to deliver high performance and extremely hardened security, we are making this fresh approach available to AI content creation.”
SipMX, a platform for connectivity built on open standards, was launched just ahead of NAB 2026. At BroadcastAsia, the latest vendors to join the SipMX Alliance will be announced. With support for media orchestration and multi-protocol interoperability, media facilities and installations running SMPTE ST2110, IPMX, NDI, RIST and Dante/AES67 can be discovered, routed and managed through a common platform. The process removes boundaries and makes IP connectivity straightforward and direct.
A Critical Time
The new Ferox Films platform will be shown at Broadcast Asia alongside the latest developments in SipMX. “This is a critical time for our industry,” Sergio said. “Raw technology is advancing at an incredible rate, but at the same time there are geopolitical issues, particularly in hardware supply. If you are a creative professional, you just want to know how best to make your content, and how to get it to your audiences.
SipRadius is working to mitigate these technical challenges by developing software that runs on hardware users may already have, or on specialist hardware like the RGBLink integrated switching platform for streaming. The software environment simplifies access to the required tools, with assurance of best-possible performance and tight security, compiled into a single package.
To see what Ferox Films technology can achieve, visit feroxfilms.ai. For more information on SipMX and the SipMX alliance, see sipmx.com. sipradius.com
