LiveU Matrix global IP distribution is now integrated with Kinetiq's Teletrax watermarking, enabling broadcasters to protect, track and monetize live content at scale, entirely in the cloud.
LiveU has formed a new partnership with Kinetiq, a developer of an AI-assisted platform that applies global media intelligence to actionable insights, and also the developer of the Teletrax watermarking technology. With this partnership, Kinetiq is bringing Teletrax watermarking into LiveU Matrix, LiveU's cloud-native IP video distribution platform, so broadcasters can add secure, persistent watermarks to live streams without investing in further hardware.
The LiveU Matrix distribution platform, accessible from any browser, is used to exchange live video feeds directly in the cloud while preserving quality and keeping latency low. Broadcasters, sports organizations and public safety agencies use LiveU Matrix to distribute content at scale, without dedicated physical infrastructure. Through its reach – over 5,000 customers across 150 countries – LiveU Matrix delivers substantial cost savings compared to traditional satellite or fibre-based distribution. This integration demonstrates the LiveU EcoSystem's openness and interoperability with other solutions.
Teletrax watermarking from Kinetiq, developed over more than 25 years ago, adds another layer of intelligence and protection to the live video feeds. This process embeds identifying data persistently and imperceptibly into video content, supporting the use of precise tracking of where and how content is broadcast or streamed. Since its release, news, sports, government and entertainment organizations have used Teletrax to add scalable watermarking to validate rights usage, protect proprietary content and understand reach across more than 6,000 broadcast and digital platforms worldwide.
With the new integration, clients can insert Teletrax watermarks at the point of capture within the cloud, entirely removing the use of on-premise hardware. This type of cloud-based approach is economical, keeps latency to a minimum, and makes it simpler to track and secure live content globally.
"The combination of LiveU Matrix and Kinetiq's Teletrax watermarking allows operators to scale live distribution, while keeping an eye on valuable content," said Christian Diehl, Senior Director of Product Management at LiveU. "This integration gives customers a flexible, cost-effective alternative to legacy infrastructure, matching LiveU's transmission system with a distinctive watermarking technology - all in the cloud."
"We're pleased to support LiveU in their pursuit of cloud-based solutions," said Kevin Kohn, CEO at Kinetiq. "Teletrax has continuously evolved with industry needs over the last 25 years, and now gives broadcasters and content owners a smarter, more agile way to protect and monetize live content in the cloud era." www.liveu.tv
The integration is available now to users who partner with both LiveU, accessed here, and Teletrax, introduced here.
