A customer-driven collaboration between Appear and YouTube opened opportunities for broadcasters, rights holders and sports groups to deliver premium live content directly to audiences.
Appear’s X Platform has been officially verified by YouTube for Secure Reliable Transport (SRT) live streaming. This verification enables broadcasters, rights holders, and production teams to deliver high-quality content live to YouTube using Appear's X5, X10 and X20 hardware platforms. The result is a direct, resilient, low-latency streaming workflow for high-quality news, sports and live event coverage.
"Becoming a YouTube-verified encoder partner is a significant step forward for us and our customers," said Thomas Bostrøm Jørgensen, CEO at Appear. "It reinforces our position in professional-grade IP contribution and gives our users a new route to reach global audiences across one of the most important platforms in digital media."
A request from a mutual customer, a major European broadcast platform, led to the partnership between Appear and YouTube. The broadcaster approached YouTube to request support for the Appear encoders they were using in their production pipeline. That initiated a collaboration between the two companies, culminating in full verification for Appear's hardware-based AVC/HEVC encoding and SRT streaming, further expanding Appear's reach across a broader ecosystem of FAST, OTT and hybrid broadcasters.
"YouTube collaborates with technology partners to ensure their products meet our high standards for reliability and performance when streaming to YouTube Live," said Callum Hewett, Live Solutions Consultant, YouTube. "We're pleased to verify Appear's X Platform for SRT delivery which we hope will streamline content delivery for all of their partners. We look forward to seeing high-quality, resilient live production workflows delivered to YouTube via the Appear platforms."
The customer-driven nature of the collaboration increased its significance for Appear, which now has a growing presence in professional-grade live streaming workflows beyond traditional broadcast. Ultimately, it opens new opportunities for broadcasters, rights holders and sports federations to deliver premium live content directly to global audiences.
Appear spoke at LiveCon 2025, the annual YouTube live-streaming summit, held in London in December 2025. At the event, Appear discussed how its SRT-enabled X Platform makes it possible for rights holders and sports federations of all sizes to control their live content more closely, reaching underserved audiences. By easing access to high-quality live production systems, Appear enables even niche sports to connect with globally dispersed fans. www.appear.net
