ViewLift
Category Streaming
ViewLift is a full-service digital distribution platform delivering end-to-end OTT streaming solutions for sports leagues, broadcasters, and entertainment companies. Its proprietary cloud-based architecture supports live and on-demand video streaming across mobile, web, Smart TVs, connected devices, and gaming consoles. The platform integrates flexible monetization (AVOD, SVOD, TVOD, hybrid), adaptive bitrate delivery, CDN orchestration, and real-time analytics—all optimized for scalability, stability, and fan engagement.
Built to serve both global and hyper-local audiences, ViewLift enables native branded apps with fully customizable UI/UX, multi-language support, and intelligent content delivery. Clients can surface event-specific feeds, deploy multi-camera angles, and integrate gamification and live betting features to deepen viewer immersion.
In the past year, ViewLift has supported major launches across global sport. For NESN 360, it delivered a reengineered experience for Boston Red Sox and Bruins fans with a streamlined login, faster stream start-up, and in-game video discovery. For the Professional Fighters League, ViewLift built a new DTC app—offering U.S. fans unprecedented access to live events from PFL Europe, MENA, and Africa, along with fight stats, fighter profiles, quizzes, and fan reward programs.
In Mexico, ViewLift powers Caliente TV’s all-new streaming platform, delivering UEFA Champions League, Ligue 1, and Liga MX coverage across devices, supported by 10+ hours of original daily programming and a feature-rich, localized UI.
ViewLift launched Data Insights Pro™ — a real-time, conversational analytics tool that delivers key performance insights and KPIs via simple text messages, acting as a virtual analyst to give content owners instant access to data. Expanding its AI innovation further with a focus on enhancing fan interactions and operational efficiency, FanAssist AI™ provides multilingual, 24/7 customer support, dramatically cutting response times and reducing ticket volumes during peak live events.
The platform also features Google Vertex AI-powered recommendations, enabling dynamic personalization based on viewer behavior and metadata. This system tailors content suggestions to each viewer in real-time, increasing retention, watch-time, and revenue.
ViewLift further enhances fan loyalty through gamified experiences, in-app challenges, and data-driven rewards programs that span multiple events and sports. Whether it's dynamic highlight feeds, alternative camera views, or in-stream interactive overlays, the platform empowers rights holders to offer more than just video—it creates fully immersive, always-on fan environments.
With 5 billion streams in the last 18 months, ViewLift continues to power platforms for 15 professional sports teams, five regional sports networks, global leagues, media companies and top broadcasters.
